Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond.  A great way to improve response rates is to segment subscribers so they only receive relevant messages from you.

Segmentation is a great way to deliver exactly what people want, when they want it. Plus, it helps you avoid bombarding subscribers with the wrong messages at wrong times. CRM  applications hold a significant value for businesses who need to market to their customers so they can deliver valuable products to customers. Here are 13 ways you can segment prospects and customers.

1. Prospects, Customers and Partners
   Segmenting your contacts into broad categories, such as customers, prospects, partners and users, will help you when you have broad announcements to make.
2. Lead Scored Prospects
   With effective lead scoring, you can target prospects by factors that score their “warmth,” to your products and services. At the center of it, every interaction contributes a little more to a lead’s score until it’s time to close a deal or few.
3. Topics and Interests of Prospects
   By narrowing the interest of a prospect down into what they want out of a lead capture, you can tailor specific offers. For instance, SEO review services for someone who wants advice for optimizing their search engine rankings.
4. Customers Product Interests
   This is a natural, but it’s so often overlooked. Customers who buy a product are much more likely to buy complimentary products if it provides them value. This is also a great chance to follow up to say ‘Thank You’ and give them advice on using products or services.
5. Customer Lead Score
   Are you customers looking to buy again? A great way to provide tailored offers for the returning customer. Maintaining separate lead scores or even one that resets over time is a great way to target value to subscribers.
6. Customer Revenue
   Targeting customers who spend a lot is a great way to induce more repeat sales and customer loyalty.
7. Recent Activity
   Nothing irritates me more when a company that I did business with ages ago emails me to solicit a sale with virtually no contact beforehand. Being able to place customers and prospects into buckets of recent activity will help you target recent buyers with special offers.
8. Everyone: Email Opt-In Status
   We all know that double opt in renders better satisfaction, email delivery and is just better. Providing specific value depending on if someone is single-opt-in or confirmed will greatly assist in satisfaction.
9. Geographics & Demographics
   The usual suspects of segmentation”"the ‘who’ and ‘where’ we live. This information can be used for tailored offers, events and buzz in a specific state or profession.
10. Survey Data
    Consider what matters to you and build a survey that assists you to profile your customers and prospects. Surveys can be assembled in minutes using
    free online software.

Download Your Free Report Below

Learn More About How to Segment Prospects
using Email Marketing 2.0

• easy-to-Apply Strategies to Help You Create a People & Profit Friendly Online Business;

• the Concept Behind the Sweetie Philosophy:

• how you can be giving and get more traffic, more sales and build better business relationships;

• how to build Your “Freebie System“:

• how to develop resources that allow you to do the work once and get paid for it over and over again;

• how to use content As Search Engine Food & Create Your Own Content-Generation System;

• how to build Your Mailing List & Drive Tons of Traffic to Your Site with Sweepstakes & Giveaways;

• how to write copy Like a Sweetie;

• how to create a personal voice that connects with your prospects;

• how to create a Responsive Email List;

• how to use blogs as a Relationship-Building Tool;

• more ways to bring traffic to your blog, encourage reader-participation;

• how to establish yourself as a trusted expert in your field;

• long-Term Networking Strategies.

Plus you’ll also get an added bonus…

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Imagine A Truly Comprehensive Guide To Internet Marketing…

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YOU HAVE QUESTIONS.

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This book not only reflects John’s own personal understanding of online success, but it also represents an accumulation of knowledge from other experts.

Let me whet your appetite for this amazing reference with a few facts about The Best Online Ebook :

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If want to be completely certain The Best Online Ebook lives up to everything mentioned here, feel free to take a look at the Table of Contents.  This should give you an idea of just how truly amazing this ebook is:

I  General

What is Internet Marketing?
Do you have what it takes to be an e-entrepreneur?
The Internet—Your business tool

II  Research market

Use Google
Use Overture

III  Starting Your Internet Business

Be legitimate
Get a merchant account

IV  Managing Your Life When You Work From Home

General
Balancing Your Business and Family
Know how to say “no”
Take a day off from work at least once a month
Learn how to compromise
Maintaining a Positive Attitude Is Good For Business

V  What To Sell Online

General
Information Products
Ebook
Ebooks – another tactic
Interviews
Product formats
What businesses are succeeding on the Net?
Should you be selling a product or a service?

VI  Choosing a Domain Name

General
Using expired domains to skyrocket your traffic

VII  Hosting

General
Hosting Accounts
Dedicated Servers
FTP – Upload your pages
An alternative-additional hosting

VIII  Structuring your website

Making your website attractive, interesting, engaging and interactive
Navigation
Make it USABLE
Building Interactivity and Personalization

IX  Web Design

General
HTML
Website Designers
Website Templates

X  Sales Process

General
Building Relationships
Just do it

XI  Sales Letters

Writing a Sales Letter
Your Story Counts – Your USP is needed
Building credibility and maintaining it

XII  CopyWriting Concepts

Chunks
Bullets
Tracking
Tracking Resources
Headlines

XIII  Graphics

The Value Of Graphics
Do Your Own Graphics
Header Graphics
Choosing The Right Graphics

XIV  PopUps

Why Use PopUps
Developing Your PopUp
Creating Pop Ups
PopUp Reminders
Windows Dialogue PopUp

XV Automating Your Sales System

Click Bank
JVManager

XVI  Autoresponders

General
Basic
Following up
Follow-up autoresponder
How to utilize your autoresponder
Teaching
Creating Value
Types: On your server
Types: On someone else’s server
Autoresponder SYSTEM
Offers in your autoresponder system

XVII  Search Engines

General
How Search Engines work?
Top Search Engines
Search Engine Page ranking algorithms
Keywords—Optimizing Your Site to Get Top Billing at Search Engines
Using meta tags effectively
Web Copy for SEO
Submitting to Search Engines
Search Directories – The Benefits of Browsing
Pay-Per-Click—Buying Status
AdWords and Premium Advertising
Optimizing your Website
Monitoring Your Progress
A word about Spam
Don’t Get Your SEO Optimized Page Banned!

XVIII  Link Popularity and Link Analysis

General
Reciprocal Links and Partner Sites
Inward link analysis

XIX  Email Marketing

General
Collecting Opt-In Email Addresses
Double Opt-in
Intelligent targeting through tailor made research
Renting or Buying Lists
Growing your Email lists
Email Content – Text vs. HTML
Personalization in Email Marketing
Creative Segmentation
How often and when to mail?
Refrain from Spamming
Tracking Performance – Measuring useful metrics
Enhancing Email response
Should the message trick the reader or be honest?
Call to Action—Closing the Deal
Sample Marketing Email

XX  Newslettters – eZines

General
Advantages of newsletters as a marketing tool
Creating an effective newsletter
Steps for a successful newsletter campaign
Getting subscribers and generating leads for your newsletter
Advertising in newsletters
Buying Ads in Other Newsletters
Promoting affiliate programs through newsletters
Planning your Newsletter
Ezine Joint Ventures

XXI  Blogs

General
Blog as a marketing tool
How to create a Weblog?
Adapting Blog Concepts to Your Newsletters

XXII  Banners

General
Banner Glossary
Banner Economics
Text links

XXIII  Classified Ads

General
Creating effective Ads

XXIV  Joint Ventures

General
Choose Your Partners
Types
Strengthening Your Joint Ventures
Track Your Joint Ventures
Keeping Your Customers

XXV  Press Releases

General
Writing an effective press release or news article
Press Release Distribution
When should you distribute Press Releases?

XXVI  Google Adwords

General
Setting up Google Adwords
Keywords
Pay-Per-Click
Daily Budget
Google Overview
Writing Your Ad

XXVII  Google Adsense

General
Keyword selection
How to select your keywords
Get more out of Adsense

XXVIII Affiliate Programs

General
Simple affiliate programs
2-tier affiliate programs
Joining An Affiliate Program
Managing and tracking your affiliate programs
Evaluating your website’s performance
How to attract affiliates
Classifying Affiliates for better management
Cooking Off the Spam
A few avoidable errors
Setting up Your Own Affiliate Program
Affiliate management in-built with your payment gateway – ClickBank
LinkShare – Affiliate program that can bring you great results

XXIX  Viral Marketing

General
Viral Marketing is not a pyramid scheme
Viral Marketing through Ebooks
Viral Marketing through Emails
Viral Marketing with affiliate programs
Viral Marketing on the Web
Word-of-mouth Viral Marketing
Measuring Viral Effect and performance

XXX  Test & Track

General
Monitoring and tracking
Tracking sales
Advanced Ad tracking

XXXI Key points for more sales

Cultivating New Customers
The importance of following-up
The importance of Back-end Selling
The importance of Cross Selling

XXXII  Epilogue

Create, Test, Repeat
All You Need To Skyrocket Your Web Profits
Automating your website – E-Business Automation System
Some Warnings
Checklist for Launching a Successful Internet Business

Click Here To Order Now

Updated 1st June 2010: Sorry, this software is currently unavailable

Share and Enjoy!

]]> http://F.abul.us/2008/09/john-delaveras-best-online-ebook/feed/ 0 http://F.abul.us/2008/09/yes-you-can-write-your-own-book/ http://F.abul.us/2008/09/yes-you-can-write-your-own-book/#comments Thu, 04 Sep 2008 14:22:46 +0000 admin http://F.abul.us/?p=82 ▲ A Complete Guide To Digital Publishing

■ Inside this extensive work you’ll learn…

The correct way of finding a topic that you can write about.  There is a science to this.  There is a formula to be followed.  Observe the formula and you will be guaranteed success even before you start writing your eBook.  Neglect this formula and you may just court disaster.

Pre-writing tactics which you should implement. Jumping into the writing process immediately can be catastrophic.  There are specific guidelines that you must follow, lest you jeopardize your credibility as a writer and as a businessman.

How to write for an online audience. Learn how to create an information product specifically for Internet users. This is an entirely different market from patrons of print publications. If you want to satisfy them, you have to master these guidelines by heart!

Involvement devices and interest-piquing mechanisms you can use throughout your eBook.  These are vital!  You want your readers to stay with you throughout the pages you will write, and these very particular techniques will help you win AND keep their attention until the very end.

The ONE, TRUE secret that famous writers exercise to come up with lots and lots of eBooks, one after the other .  This secret will teach you how to write (if you are not sure you can,) and this secret will teach you how to write fast!  This secret is so easy to implement that once you have read about it, you can come up with your own eBook in one or two days, tops!

How to write to sell the eBook as a product, and how to write to use the eBook to sell more products.  Writing to market, and marketing to write .  These are important skills that an eBook writer should learn, and an entire chapter is devoted to this subject.

How to create your own eBook… without writing a single word !  This is an alternative method you can take.

How to package your eBook to make it as marketable as possible.  There are many things that you should do to ensure that your eBook will be appealing to the members of the targeted market, and to make the it as accessible to as many people as possible.

A crash course on how to write a sales page for your eBook .  This alone is worth the price of admission!

And so much more!

Click Here for your Complete Guide To Digital Publishing

Share and Enjoy!

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