▲ 10 Ways to Segment and Slice Your List
Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. A great way to improve response rates is to segment subscribers so they only 
receive relevant messages from you.
Segmentation is a great way to deliver exactly what people want, when they want it. Plus, it helps you avoid bombarding subscribers with the wrong messages at wrong times. CRM applications hold a significant value for businesses who need to market to their customers so they can deliver valuable products to customers. Here are 13 ways you can segment prospects and customers.
- Prospects, Customers and Partners
Segmenting your contacts into broad categories, such as customers, prospects, partners and users, will help you when you have broad announcements to make. - Lead Scored Prospects
With effective lead scoring, you can target prospects by factors that score their “warmth,” to your products and services. At the center of it, every interaction contributes a little more to a lead’s score until it’s time to close a deal or few. - Topics and Interests of Prospects
By narrowing the interest of a prospect down into what they want out of a lead capture, you can tailor specific offers. For instance, SEO review services for someone who wants advice for optimizing their search engine rankings. - Customers Product Interests
This is a natural, but it’s so often overlooked. Customers who buy a product are much more likely to buy complimentary products if it provides them value. This is also a great chance to follow up to say ‘Thank You’ and give them advice on using products or services. - Customer Lead Score
Are you customers looking to buy again? A great way to provide tailored offers for the returning customer. Maintaining separate lead scores or even one that resets over time is a great way to target value to subscribers. - Customer Revenue
Targeting customers who spend a lot is a great way to induce more repeat sales and customer loyalty. - Recent Activity
Nothing irritates me more when a company that I did business with ages ago emails me to solicit a sale with virtually no contact beforehand. Being able to place customers and prospects into buckets of recent activity will help you target recent buyers with special offers. - Everyone: Email Opt-In Status
We all know that double opt in renders better satisfaction, email delivery and is just better. Providing specific value depending on if someone is single-opt-in or confirmed will greatly assist in satisfaction. - Geographics & Demographics
The usual suspects of segmentation”"the ‘who’ and ‘where’ we live. This information can be used for tailored offers, events and buzz in a specific state or profession. - Survey Data
Consider what matters to you and build a survey that assists you to profile your customers and prospects. Surveys can be assembled in minutes using
free online software.
