Roller Coaster Pricing System
November 1, 2009
▲Roller Coaster Pricing
|
|
![]() |
Customers Buy,
|
| One of internet marketing’s relative newcomers, Todd Gross, took his listmembers by surprise recently with the announcement and demonstration of a pricing scheme that is so devilishly clever that he had customers feeling like they had just hit the jackpot on a slot machine.
I’ll let Todd tell you about it himself: We always talk about the psychology of selling in Internet Marketing, but one thing that is often overlooked is how annoying and short-lived some of the sales schemes are.
1. The price always goes up and down so the sale does not get “stale” with time as in a firesale when the price gets “too high”. 2. Many buyers do not take the time to find the absolute lowest price, but are satisfied with something lower than the highest price they see. This means that a few sales will be made far above what would be considered the market average for the product. 3. Buyers become so mesmerized with the “game” of finding the lower price that they will likely buy for the sake of securing the price, in addition to getting the product. 4. Buyers will not become weary or bitter about this pricing scheme as much as they would a firesale, which quickly runs away from them and does not allow them time to make a decision on their own terms. The Roller Coaster pricing structure makes the buyer feel empowered to change the price, unlike a firesale. With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars. The product was a set of videos showing how to set up a WordPress blog on your own server with SEO built in. The sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to $12.23 with the range of the Roller Coaster being set from $5.99 to $13.99 While I did not split test this, similar sales in weeks prior did about 50% as well. |
|
MASTER RESELL RIGHTS – JUST $27 |
|
![]() |
|
| Your Master Resell Rights
[YES] Comes with several Pre-Coded Sales Pages. [YES] Can be sold on auction sites. Starting price must be no lower than $27. [YES] Can be sold for $7 or higher. [YES] Master Resale Rights can be sold for $27 or higher. [NO] Can be offered as a bonus. [NO] Can be broken down into sub-products. [NO] Can be given away for free (any format). This product is being sold and guaranteed by Unselfish Marketers Co. Ltd. |
|





Enter Roller Coaster pricing. With some experience in “day-trading” the stock market a few years back, I know something about market psychology. One of the known times that the volume of trades can go way up, is when a perceived “bottom” is reached in a stock or index’s price. Why not apply that same psychology, and create a scenario where a product’s price goes up and down with every “refresh” of the potential buyer’s sales page? Surely, they will try hard to catch a “bottom” and it will increase sales! There are several advantages to this price structure.











Comments
Got something to say?
You must be logged in to post a comment.