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Roller Coaster Pricing System

November 1, 2009

▲Roller Coaster Pricing
Beat My Firesales by 2 to 1!


Customers Buy,
Just to Try For the Best Price!

Introducing Roller Coaster Pricing!

One of internet marketing’s relative newcomers, Todd Gross, took his listmembers by surprise recently with the announcement and demonstration of a pricing scheme that is so devilishly clever that he had customers feeling like they had just hit the jackpot on a slot machine.

I’ll let Todd tell you about it himself:

We always talk about the psychology of selling in Internet Marketing, but one thing that is often overlooked is how annoying and short-lived some of the sales schemes are.WOW Firesales, or “Dime Sales” where the price goes up, sometimes rapidly, increases the desire to “get in early” by prospective buyers, but it can leave a bad taste in their mouth because they feel rushed or weren’t around when the price was low. Not only that, sales that run up in price in one direction, tend to become less popular with time, as the price gets out of reach.

Rollercoaster Enter Roller Coaster pricing. With some experience in “day-trading” the stock market a few years back, I know something about market psychology. One of the known times that the volume of trades can go way up, is when a perceived “bottom” is reached in a stock or index’s price. Why not apply that same psychology, and create a scenario where a product’s price goes up and down with every “refresh” of the potential buyer’s sales page? Surely, they will try hard to catch a “bottom” and it will increase sales! There are several advantages to this price structure.

1. The price always goes up and down so the sale does not get “stale” with time as in a firesale when the price gets “too high”.

2. Many buyers do not take the time to find the absolute lowest price, but are satisfied with something lower than the highest price they see. This means that a few sales will be made far above what would be considered the market average for the product.

3. Buyers become so mesmerized with the “game” of finding the lower price that they will likely buy for the sake of securing the price, in addition to getting the product.

4. Buyers will not become weary or bitter about this pricing scheme as much as they would a firesale, which quickly runs away from them and does not allow them time to make a decision on their own terms. The Roller Coaster pricing structure makes the buyer feel empowered to change the price, unlike a firesale.

With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars. The product was a set of videos showing how to set up a WordPress blog on your own server with SEO built in. The sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to $12.23 with the range of the Roller Coaster being set from $5.99 to $13.99 While I did not split test this, similar sales in weeks prior did about 50% as well.

Throw A Wet Blanket on Firesales and Catch the Latest Pricing Ride!

Rollercoaster3

Roller Coaster Pricing comes withTHESE GREAT ADDITIONAL FEATURES

  • Firesale – Still great for short-term interest building

  • Upsell option – For offering resell rights or an alternate higher priced product

  • Discount Offer – Everyone loves a bargain. Pick a percentage and watch sales increase!Rollercoaster 2

    Want to offer a limited time discount ? Forget the hassle of accepting coupon codes! Offering a discount is easy! Just enable the discount, set your start and end timeframe and it happens automatically! No need to access your code for an earlybird sale time or to be there to shut off a 1 hour special after 60 minutes!

  • Page Wrapper option (Template) – Display your sales page with a ‘template’ or without! You choose !

    Rollercoaster 4

    COMES WITH TWO GENERIC PAGE WRAPPERS and 5 Pre-Coded Example Sites!

    Choose One To Start With, “Make It Yours”, and Upload It!
    Rollercoaster 1

  • MASTER RESELL RIGHTS – JUST $27

    Buy RollerCoaster Pricing with Master Resell Rights
    Your Master Resell Rights

    [YES] Comes with several Pre-Coded Sales Pages.

    [YES] Can be sold on auction sites. Starting price must be no lower than $27.

    [YES] Can be sold for $7 or higher.

    [YES] Master Resale Rights can be sold for $27 or higher.

    [NO] Can be offered as a bonus.

    [NO] Can be broken down into sub-products.

    [NO] Can be given away for free (any format).

    This product is being sold and guaranteed by Unselfish Marketers Co. Ltd.

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